The founding team of PWM CRM comes from frontline sales and product tech backgrounds in FMCG, pharmaceuticals, and the building materials industry. We’ve seen too many field reps running from client to client every day, only to spend two or three hours at night writing visit reports, organizing client info, and manually entering data into systems.
Traditional CRM systems are complicated and hard to use. Salespeople don’t want to fill in data, management can’t see the real situation, and the system just becomes a "form-filling tool." We believe that in the AI era, CRMs shouldn’t make salespeople adapt to the system. Instead, the system should adapt to sales—using natural language interaction, freeing up hands with voice, and cutting repetitive work with smart automation.
In 2026, we founded PinYing with this belief. Just like soil, we take root in vertical industries, working steadily to serve frontline staff. This is also why we chose 'Earth' from the Five Elements as our brand's main color—because Earth nurtures all things and carries great virtue—just as we hope to be a solid foundation platform for sales teams.
Today, PWM CRM serves corporate teams across key industries including FMCG, pharmaceuticals, building materials, equipment, insurance, and agriculture. But we know this is just the beginning. AI technology is evolving at an unprecedented speed, and we will continue investing so every field sales rep can benefit from the efficiency revolution AI brings.